What Is BOPIS? A Definitive Guide to the Buy Online Pick Up In-Store Order Fulfillment
Today the lines between physical shopping and digital commerce are dissolving as more and more sellers embrace a hybrid business model that combines their eCommerce sale channels and physical retail locations. The Buy Online Pick Up In-Store (BOPIS) delivery option vividly illustrates how merchants successfully bridge the offline and online shopping experiences for their customers. This article breaks down how Buy Online Pick Up In-Store works for consumers and how it helps eCommerce businesses gain customer traction.